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China’s Antimonopoly Fine Leads to First Quarterly Loss for Alibaba Since Going Public

Retail TouchPoints

Overall, online physical goods GMV grew 21% YoY in fiscal year 2021, driven primarily by the FMCG [ fast moving consumer goods ] and home furnishings categories. Livestreamin g — The Taobao social commerce app enables merchants to engage with consumers through livestreaming, short-form videos, interactive games and microblogs.