e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
Retail TouchPoints
JANUARY 4, 2021
Beauty invested heavily in bolstering its digital capabilities even further as more consumers shopped direct via the company’s online properties. Although the retailer already had a strong digital heritage that supported data-driven innovation and risk taking, e.l.f. Lufu also will use her status to introduce e.l.f. products to her male fans.
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