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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

JANUARY 4, 2021

Beauty invested heavily in bolstering its digital capabilities even further as more consumers shopped direct via the company’s online properties. While we believe the color cosmetics category will return to growth given the major role cosmetics play in consumer self-expression, skincare consumption is currently outpacing color SKUs.

Beauty and Health 264
Beauty and Health Consumer Health & Wellness Marketing 264
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Health, wellness and travel became the new status symbols, swapped out for Rolexes and Birkins in a new spiritual way of living.

Consumer 130
Consumer Beauty and Health Fashion Accounting 130
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