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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty team; How the company’s success with TikTok has inspired more marketing experiments; and How the emphasis on “clean beauty” is driving product and brand innovation. Beauty aiming to track, adapt and respond to ever-changing consumer behaviors and market conditions? How is e.l.f. speed and renegade spirit.