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John Lewis Partners with Google Cloud in 5-Year, $127 Million Deal

Retail TouchPoints

John Lewis Partnership , operator of the John Lewis and Waitrose brands, will migrate more of its technology to Google Cloud as it seeks to take advantage of advances in AI, machine learning and loyalty program support.

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IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

Retail TouchPoints

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings.

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LVMH Partners with Google Cloud to Implement AI/ML Optimizations Across its Brands

Retail TouchPoints

LVMH has teamed up with Google Cloud to implement new cloud-based AI solutions designed to power innovations and optimizations across the luxury conglomerate’s brands, or “Maisons.”. The partners also plan to launch a Data and AI Academy in Paris to accelerate their expertise and innovation in the field.

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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Best Buy Adds Generative AI to its Customer Service Toolkit

Retail TouchPoints

Best Buy is expanding its partnership with Google Cloud to leverage generative AI technology for new customer service tools. The retailer also is working with Google Cloud and Accenture to develop new AI-powered tools for its frontline associates. As early as late summer, Best Buy customers in the U.S.

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Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Retail TouchPoints

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. With this integration, Google Shopping ads featuring CPG brands available on Instacart can now scale to reach consumers who are shopping across Google.

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Spotify Partners With Google Cloud for Podcasts and Audiobooks

Retail Wire

Spotify plans to utilize Google Cloud's AI tools for its audio content.

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