Retail TouchPoints

AUGUST 11, 2020

When the retailer launched Kroger Ship two years ago, the company said it would carry a curated selection of approximately 50,000 center-aisle products and 4,500 private-brand items. “As QFC Pilots Apple Pay, Google Pay And Other Touchless Payments.

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Store Growers

APRIL 3, 2023

If you’re familiar with Google Shopping , you’ve probably heard about or even used Google Merchant Center (GMC), one of Google’s essential tools for uploading and customizing product data. This is especially important if you’ve engaged a freelance marketer or a marketing agency to manage your Google Ads for you.

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center? Let’s see what they are.

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Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. These extra features are called Google Merchant Center programs. What are Google Merchant Center Programs?

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Store Growers

MAY 29, 2023

Last Updated on May 29, 2023 Ever heard of Google currency conversion? In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. What Is Google Currency Conversion and How Does it Work? If not, you’ve come to the right place!

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Store Growers

MAY 22, 2023

If you’re a merchant, you already know that Google Shopping has many amazing features, one of them being the excellent program known as Product Ratings. This program lets merchants add reviews and star ratings to their product listings and ads, and it works only in specific locations where ads and product listings are obtainable.

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Store Growers

JULY 6, 2022

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! How Shipping Settings Work in Google Merchant Center.

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Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. How Is It Used in Google Shopping? Let’s start by defining the material attribute.

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Retail TouchPoints

MAY 31, 2022

There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G Fraud Prevention, Customer Support and More in Real Time. That retail distribution center (DC) is a big technology platform,” he explained.

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Store Growers

MARCH 13, 2023

There are several such attributes in Google Shopping. In this piece, we’ll discuss the gender attribute and cover what it is, how Google uses it, how users benefit from it, and the formatting requirements for entries to this attribute. The gender attribute allows merchants to indicate the gender of the intended user of the product.

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Store Growers

MARCH 23, 2023

For example, when there is no identifier (no GTIN, no MPN, and no brand), you can indicate this to Google using this attribute. How Is the “Identifier Exists” Attribute Used in Google Shopping? In essence, [identifier_exists] tells Google whether the item you sell is a custom product or an item that’s available elsewhere (i.e.

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Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

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Store Growers

APRIL 18, 2023

The value provided for this attribute shows in a product ad, but only if the merchant meets Google’s conditions. If Google decides to show the sales price, the regular price will also be included in the product ad. Of course, every merchant out there wants this because it serves to sway customers’ decision-making.

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Store Growers

JANUARY 9, 2017

Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. Google Shopping Setup.

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Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. In this article, we’ll cover the size attribute for product feeds and explain what it is, how to satisfy Google’s formatting requirements, how to add size to your feed, and other useful tips.

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Inside Retail

DECEMBER 1, 2021

So in one way, government Covid regulations during 2020-21 can be thought of as an act of support for technology companies and a put-down for commercial property operators. The International Council of Shopping Centers somewhat head-scratchingly relabeled itself as ICSC: Innovating Commerce Serving Communities.

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Store Growers

MARCH 6, 2017

Google Merchant Center (also called GMC) is the hub to manage your product feeds. If you want to run Google Shopping ads, it’s an essential part of the setup process. Fix the product feed, connect with Google Adwords and move on. Popular picks: Shopify ‘s Google Shopping App. Feed Essentials.

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Merchant Services Shipping Accounting Advertising 28

Store Growers

AUGUST 26, 2022

We’ll first give you a brief overview of how remarketing works in Google Ads, and then focus on practical and actionable advice on how to set up a remarketing audience in Google Ads, step by step. We’ll also share some tips on using these audience segments in Google Ads, so without further ado, let’s get started.

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Store Growers

JANUARY 9, 2017

Google Shopping is doing that for search ads. Instead of spending time on keyword research and crafting clever ads, Google Shopping does it all for you. You supply the information about your products, then Google matches the right product with the right search query and creates the advertisement. Google Shopping Setup.

Merchant Services 28

Merchant Services Shopping Advertising Management 28

Store Growers

JUNE 24, 2023

As the name suggests, YouTube ads are promoted before or during a video on Google’s video platform YouTube. Since Google owns YouTube, you can only place an ad during a video using Google Ads. YouTube ads are Google ads that appear in videos on the platform. What Exactly Are YouTube Ads?

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Storis

JANUARY 22, 2024

These positive indicators can support a successful year for home furnishings retail. Buy with Prime” enables Shopify merchants to use Amazon’s payment and fulfillment services. The trend of regionalization is gaining traction, as seen with Ikea’s expansion of fulfillment centers and pick-up locations by 900 units.

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Store Growers

MAY 24, 2023

With the shipping attributes, Google Merchant Center covers the insurance costs and specific costs of different shipping carriers, which can be a bit higher than expected, especially if a customer makes a cross-border order. Merchants use this attribute to provide data about the shipping cost and speed for all their products.

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Retail Geek

JULY 30, 2021

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Scot: [15:16] So it’s all the just mostly the Google what do they call it the Google home or Google Talk stuff.

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Retail Geek

MAY 9, 2023

Subscribe : Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ? ? ? ? ? A weekly podcast with the latest e-commerce news and events. Episode 303 is an recap of Amazon and Shopify Q1 2023 earnings.

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Store Growers

OCTOBER 30, 2022

The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions? Merchant Promotions is a Google Merchant Center program that lets online advertisers show their promotions in their Shopping Ads.

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Store Growers

APRIL 1, 2022

Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t use Merchant Center, it also means you won’t be able to use Google Shopping. Why Your Google Merchant Center Account Got Suspended. Last Updated on April 1, 2022.

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Store Growers

DECEMBER 2, 2020

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. Bonus : Want to get to our Google Shopping Product Title Swipe File with over 150 examples? Sometimes it is obvious that your product titles are the cause of your poor Google Shopping performance. Last Updated on December 2, 2020.

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Retail Geek

JULY 9, 2021

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? A weekly podcast with the latest e-commerce news and events. In episode 269 is a recap of Amazon and Instacart news as well as other industry news.

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Store Growers

MARCH 7, 2023

Google Merchant Center has its own rules for selling a group of products through product feeds. Sometimes, a bundle of products is the best option for merchants and advertisers, and the requirements can get quite specific. It’s also required for bundles of products you want to show in product ads within Google Shopping.

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Store Growers

AUGUST 31, 2023

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. But after a while, you realize that Google is charging you for each click, but you’re not seeing any returns. So in this beginner’s guide to Google Ads, I’ll look at how to avoid mistakes, and how to run campaigns that actually benefit your business!

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Store Growers

MAY 16, 2022

Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results. What are Google Merchant Center Feed Rules?

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Store Growers

FEBRUARY 14, 2022

Performance Max campaigns are taking the world of Google Ads by storm. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach. Performance Max is the Frankenstein monster of Google Ads. Image source: Google. In this article, we’ll show you why that is.

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Store Growers

MARCH 22, 2023

Google needs a unique reference number tied to a specific product to process product data. In this article, we will cover the product ID attribute; why it’s important, how Google uses it, whether it plays a role in product feed operations, tips on best practices, and other product ID essentials.

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Store Growers

APRIL 4, 2023

To let customers know whether the item they’re looking to buy is new or used, Google has created a special attribute known as the condition attribute. In this piece, we’ll cover the condition attribute for Shopping feeds and explain what it is, how to format it, and how to solve issues in Google Merchant center.

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Store Growers

MARCH 21, 2023

Last Updated on March 21, 2023 Sometimes, merchants need to stop campaigns from showing in a specific market. It’s called [shopping_ads_excluded_country] and we’ll explain what it is, how Google uses it, what are Google’s formatting requirements for entries, and how it differs from [excluded destination].

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