Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. Dynamic remarketing campaigns and Remarketing Lists for Search Ads (RLSA) are the most important remarketing campaigns inside of Google Ads. How Do Dynamic Remarketing Campaigns Work?

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Retail TouchPoints

OCTOBER 4, 2021

Retailers Will Continue Pushing Earlier Promotions …. Individual purchase patterns may or may not be shaped by this concern, but retailers themselves will utilize promotions to incentivize earlier shopping. On top of this, both Publicis Sapient and Salesforce expect rising costs to cause retailers to curb the size of their promotions.

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Retail TouchPoints

MAY 31, 2022

There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G That retail distribution center (DC) is a big technology platform,” he explained. What matters most is what you do with it.

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Store Growers

APRIL 18, 2023

The value provided for this attribute shows in a product ad, but only if the merchant meets Google’s conditions. If Google decides to show the sales price, the regular price will also be included in the product ad. Of course, every merchant out there wants this because it serves to sway customers’ decision-making.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. What merchants provide as a value for the product description attribute directly affects the ranking for Google Shopping search queries.

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Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.

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Inside Retail

DECEMBER 1, 2021

Lockdowns, movement restrictions, and other social-distancing initiatives were promoted as quick fixes, but dragged on. The International Council of Shopping Centers somewhat head-scratchingly relabeled itself as ICSC: Innovating Commerce Serving Communities. Frasers Property’s e-store in Singapore was an early example.

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Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. Google introduced product_highlight along with product_details (different from highlight). How Is the Product Highlight Attribute Used in Google Shopping? It’s not really used in Shopping Ads.

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Store Growers

FEBRUARY 25, 2023

In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results. This one is used to inform customers about product price that is valid during a promotional period.

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Store Growers

FEBRUARY 25, 2023

In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results. This one is used to inform customers about product price that is valid during a promotional period.

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Store Growers

APRIL 30, 2023

It tells customers what to expect from the product while helping Google match products with relevant search queries. In this piece, we discuss the product_title attribute in Google Shopping product feeds – what it is, how to add it to your feed, how to avoid your titles being disapproved, and other practical tips.

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Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. How Is the Short Title Attribute Used in Google Shopping? Such is the case with short titles.

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Retail TouchPoints

FEBRUARY 21, 2023

For its part, Meta closed out 2022 with its first-ever year-over-year decline in ad revenue, and together Meta and Google (“The Duopoly” as they’re known in the ad industry) made up less than 50% of all digital ad spend last year, something that hasn’t happened since 2014. social network ad spending forecast by $16.21

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Storis

JANUARY 22, 2024

The Potential of Promotions The NRF found deals and promotions were top motivators for a 2% YoY increase in Cyber Week shoppers. Partnerships with local brands and influencers through store-within-store concepts or pop-up events can be strategic ways to cross-promote. A decreasing Consumer Price Index (CPI) rate of 3.2%can

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Retail TouchPoints

AUGUST 24, 2023

We have an Amazon-level warehouse and fulfillment center, and a customer service team that needs to input all of our orders, so there was a lot of backend development that we needed to do in order to connect with TikTok, beyond what smaller sellers need.” TikTok on the other hand has had the opposite approach.

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Independent Retailer

NOVEMBER 2, 2021

If shoppers are not able to find what they are looking for, they will abandon the site and continue searching on Google or Amazon. There are four main findings based on interviews with four merchants that accept bitcoin and other cryptos. First, up to 40 percent of customers that pay with crypto are new to the merchant.

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Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Google search results. 3rd party websites.

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Store Growers

JUNE 24, 2023

As the name suggests, YouTube ads are promoted before or during a video on Google’s video platform YouTube. Since Google owns YouTube, you can only place an ad during a video using Google Ads. YouTube ads are Google ads that appear in videos on the platform. What Exactly Are YouTube Ads?

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Retail Minded

APRIL 16, 2023

Key facts Shopify Plus-powered omnichannel merchant specializing in organic plant-based protein powder, with 2,100% YoY growth Uses Inventory Planner to accurately forecast demand, optimize stock holding and as a crucial cash flow planning tool Impact: $1.5M

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Store Growers

AUGUST 27, 2019

In this post, we’ll take a close look at the part Google Ads plays in generating that revenue. A strategy we’ve seen for a couple of brands in our Google Ads Aces series.). MVMT Google Ads Campaigns Overview. Here is an overview of what MVMT spent on Google Ads during July 2019: Ad Spend. Google Search Ads.

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Store Growers

JUNE 9, 2023

of online shoppers choose Google when looking for products? This file is used by advertising platforms and shopping websites (like Google Shopping) to display your products to potential customers in a way that makes it easy to compare them to other similar products. Last Updated on June 9, 2023 Hey there, Did you know that 92.5%

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Retail Geek

JULY 30, 2021

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Merchandising promoting you to download the mobile app and scan things with your your scan QR codes with your phone. Scot: [16:01] They went from Nexus to pixel urgent.

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Store Growers

APRIL 1, 2022

Having your Google Merchant Center account suspended can be a death sentence for your business. Because if you can’t use Merchant Center, it also means you won’t be able to use Google Shopping. Why Your Google Merchant Center Account Got Suspended. Last Updated on April 1, 2022.

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Merchant Services Accounting Payment Services Advertising 36

Store Growers

DECEMBER 2, 2020

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. Bonus : Want to get to our Google Shopping Product Title Swipe File with over 150 examples? Sometimes it is obvious that your product titles are the cause of your poor Google Shopping performance. Last Updated on December 2, 2020.

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Store Growers

MARCH 22, 2023

Google needs a unique reference number tied to a specific product to process product data. In this article, we will cover the product ID attribute; why it’s important, how Google uses it, whether it plays a role in product feed operations, tips on best practices, and other product ID essentials.

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Retail Geek

JULY 9, 2021

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Like I of course want and expect to be able to put my promotional materials in that box and that you know figuring out all of that kind of thing.

Shipping 98

Shipping Merchant Services Fulfillment Wholesale 98

Store Growers

NOVEMBER 27, 2018

I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. What are they doing when it comes to Google Ads? In what follows, we’re going to focus almost exclusive on the Google Ads efforts of Allbirds.

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Store Growers

MAY 2, 2023

Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads. However, there are also a number of pitfalls that can stop you from arranging a killer promotion, and issues with the promotion id attribute is one of them. Is the Promotion id Attribute Required?

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Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. Simply put, retail media gives retailers the ability to place ads for brands and merchants across their own channels, such as their e-commerce site and stores, as well as external channels, including Google and TikTok.

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Store Growers

AUGUST 31, 2023

Last Updated on September 1, 2023 Google makes it very easy to run your first ad. But after a while, you realize that Google is charging you for each click, but you’re not seeing any returns. So in this beginner’s guide to Google Ads, I’ll look at how to avoid mistakes, and how to run campaigns that actually benefit your business!

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Store Growers

MAY 16, 2022

Google Merchant Center Feed Rules are a great way to make changes to your google shopping feed. They allow you to easily add, remove or edit product data to make sure you comply with Google’s recommendations, or optimize your feed to get better results. What are Google Merchant Center Feed Rules?

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Retail Geek

JULY 7, 2022

Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? We also discuss the recent leadership changes at Amazon, Google, Pinterest, and Bed Bath & Beyond. If Shopify was even going to allow its Merchants to use it which.

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Store Growers

JULY 7, 2022

But with Google Ads, you’re going off head to head in the search results. The goal of this article is to discover the unique challenges that supplement brands face when they’re running Google Ads, and how to be successful despite them! How Does Google Ads Work For Supplement Brands? Google Search Ads for Supplement Brands.

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Store Growers

MAY 17, 2023

Last Updated on May 17, 2023 Google allows merchants to choose only one image as a primary product image. This image is standardized (against a white background) for everyone using Google Shopping, so no wonder advertisers look for ways to stand out from their competitors. Let’s dive straight into it. jpeg), WebP (.webp),

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Store Growers

AUGUST 5, 2022

If you’re using Google Ads, you will wonder at some point “how are my campaigns doing?”. But to know whether things are really working inside of your Google Ads account, you need to look a lot closer. So in this article, I’ll guide you through how I conduct a Google Ads audit. What Is a Google Ads Audit?

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Store Growers

MARCH 20, 2023

In Google Shopping, on the other hand, it’s slightly more complex due to the strict requirements for offering alternative payment options. In this piece, we’ll discuss the installment attribute in Google Shopping and explain what it is, how Google uses it, what the formatting requirements are, and how to solve feed issues related to it.

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Store Growers

SEPTEMBER 21, 2017

A quick Google search showed some other people using it, but no big companies or websites. With so many merchants on the platform, the options when it comes regards to support, design, apps, tools or custom development are simply the best on the market. If you’re very direct and promotional, that virality doesn’t kicks in.

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