Retail TouchPoints

JULY 31, 2023

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. This decision has major ramifications for brands and retailers. Here’s why Google is deprecating these models, how the move affects ecommerce companies and what brands and retailers should do to respond.

Marketing 189

Marketing Accounting ATS 189

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. As the CEO of ChatGPT developer OpenAI prepares to testify before the U.S.

Shopping 256

Shopping Accounting Advertising Consumer 256

Retail TouchPoints

JANUARY 20, 2023

Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%. Retail media is a subset of commerce media, a category that includes affiliate marketing, shoppable ads, shoppable TV, in-store retail media and the metaverse. Amazon already does all that.

Advertising 262

Advertising Sporting Goods Boutique Returns 262

Retail TouchPoints

SEPTEMBER 13, 2023

The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency , Albertsons Media Collective , Google , Unilever U.S. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive.

Advertising 269

Advertising Marketing Planning Promotions 269

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

Shopping 189

Shopping Merchant Services Accessories Drop-Shipping 189

Retail TouchPoints

SEPTEMBER 30, 2022

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. The biggest way Google is doing this is by making its search more visual.

Shopping 258

Shopping Apparel Advertising Consumer 258

Retail TouchPoints

MARCH 16, 2023

The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton brand , among others, in an interview with Retail TouchPoints. As ecommerce has become a larger piece of all brands’ businesses, that job has ballooned.

Merchant Services 317

Merchant Services Visual Merchandising Advertising Management 317

Retail TouchPoints

JUNE 22, 2022

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

Merchant Services 260

Merchant Services Payment Services Social Commerce Shopping 260

Retail TouchPoints

JANUARY 12, 2024

Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular. Great potential for doubling up on Google and social simultaneously.

Social Commerce 278

Social Commerce Beauty and Health Advertising Merchant Services 278

Retail TouchPoints

JULY 23, 2021

We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created. . Responsiveness and branding are key to increasing a customer’s time on your website. Create cost-effective advertising campaigns with Google Ads.

Fashion 263

Fashion Advertising Shopping Consumer 263

Inside Retail

DECEMBER 14, 2021

With 2022 fast approaching, here are four tips for creating an online presence with reviews: Build a trusted brand. As consumers want to buy with the ‘wisdom of the crowd’, it is important to showcase that your brand is trusted and credible along all touchpoints of the customer journey.

Consumer 130

Consumer Returns Shopping Planning 130

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

MAY 15, 2023

By the end of this year, more than 200 million smart speakers are expected to be sold globally, led by the Amazon Echo and Google Nest devices, and that number will grow in the years ahead. Secondly, brands are lagging vis-à-vis serving “conversational consumers.” Even though brands can access data on usage, loyalty, the weather, etc.

Marketing 199

Marketing Inventory Management Consumer Shopping 199

Wiser

NOVEMBER 1, 2023

The product may be in their shopping cart, on their wish list, or viewed multiple times, yet the sale doesn’t reach completion. This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Retail TouchPoints

JULY 21, 2020

Retailers need to be tracking their onsite activity and interest, as well as using tools such as Google trends to keep tabs on what’s trending in their sector. And creating and optimizing anchor content and landing pages is good for Google rankings while also improving your paid search quality score to make PPC cheaper.

Merchant Services 186

Merchant Services Sporting Goods Accounting Shopping 186

Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

Marketing 191

Marketing Beauty and Health Sporting Goods Advertising 191

Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The alpha tech titans are one of the key storm clouds looking over retailers’ heads. is introduced.

Advertising 230

Advertising Consumer Marketing Accounting 230

Retail TouchPoints

FEBRUARY 14, 2022

This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8 For people in the retail ecosystem, particularly marketers, the ads also offer valuable lessons that apply equally during the other 364 days of the year. The takeaway? Are they fun?

Marketing 280

Marketing Consumer Advertising Promotions 280

Retail TouchPoints

APRIL 25, 2023

This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping. As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy.

Drop-Shipping 240

Drop-Shipping Accessories Customer Experience Consumer 240

Retail TouchPoints

SEPTEMBER 20, 2023

With CTV playing a more important role in brands’ media mixes with every passing month, now is as important a time as ever for marketers to remember that consumers’ mental availability — a person’s ability to recall a brand when making a purchase — has limits. To be clear, CTV is hugely valuable and important to modern brands.

Advertising 147

Advertising Location Customer Experience Consumer 147

Inside Retail

APRIL 14, 2021

For the third consecutive year, the Danish brand has topped a list of 100 of the world’s most reputable companies, followed by Swiss luxury watch company Rolex and Italian luxury sports car company Ferrari. An ‘average’ score in just one market is enough to block a company from the top 10, the company added. Canon (Japan) 77.6.

Consumer 231

Consumer Management Marketing Planning 231

Retail TouchPoints

MARCH 25, 2021

Ensure it’s a compliant exchange that benefits both the audience/consumers and the brand/publisher,” she said in an interview with Retail TouchPoints. In a study from Liveclicker and Sailthru, 62% of respondents said it’s important that brands personalize their retail experience online and in-store.

Advertising 264

Advertising Consumer Marketing Accounting 264

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

Advertising 36

Advertising Accounting Shopping Returns 36

Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. We want to give them the highest quality assurance that we can and focusing on branded merchandise is a great way to do that.

Advertising 246

Advertising Fashion Consumer Shopping 246

Retail TouchPoints

JUNE 3, 2021

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now.

Marketing 174

Marketing Advertising Consumer Planning 174

Small Biz Trends

JULY 7, 2022

Google Workspace will soon be getting a new feature that allows individual business owners to generate electronic signatures within Google Docs. New Google Workspace Features Geared Toward Individual Business Owners. Google Helping Solo Business Owners. Google Workplace Individual for Solopreneurs.

Accounting 111

Accounting Marketing 111

A1 Retail

JUNE 15, 2021

In addition, the Klarna comparison shopping page will provide new opportunities for brands to reach browsing consumers with their products. With this new product, we enable retailers to list their Google Product Listings Ads more efficiently. This is how Klarna Comparison Shopping Service works.

Comparison Shopping 80

Comparison Shopping Payment Services Merchant Services Shopping 80

Wiser

MARCH 20, 2023

Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc. You set the parameters.

Location 158

Location Retail Marketing Planning Marketing 158

Store Growers

NOVEMBER 2, 2022

Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences. In this article, we’ll dive deeper into what similar audiences are, and how to leverage them in all your Google Ads campaigns.

Advertising 41

Advertising Accounting Marketing Checkout 41

Retail TouchPoints

FEBRUARY 28, 2024

In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. This can be particularly beneficial for retail businesses that have multiple brands or products, or seek to apply common metrics and models to disparate marketing or sales channels, or stages of an order lifecycle or customer journey.

Inventory Turnover 210

Inventory Turnover Supply Chain Management Store Layout Marketing 210

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

Checkout 264

Checkout Marketing Accessories Advertising 264

Retail TouchPoints

JANUARY 30, 2023

Early adopters] basically said, ‘Hey, everything that you can do on the web, let’s let them do it on Alexa or Google,” said Agarwal in an interview with Retail TouchPoints. For health and wellness brand Copper Compression , the real win with its voice experiences is brand recall ; any sales through the voice channel are just a nice bonus. “

Merchant Services 162

Merchant Services Beauty and Health Payment Services Returns 162

Store Growers

JUNE 7, 2023

Last Updated on June 10, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. What Is the Google Product Category Attribute in the Product Feed? Let’s dive straight into it.

Merchant Services 36

Merchant Services Advertising Accessories Shopping 36

Store Growers

JUNE 7, 2023

Last Updated on June 7, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. What Is the Google Product Category Attribute in the Product Feed? Let’s dive straight into it.

Merchant Services 36

Merchant Services Advertising Accessories Shopping 36

Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. How Does Customer Match Work.

Advertising 36

Advertising Payment Services Jewelry Accounting 36

Store Growers

MAY 7, 2023

Last Updated on May 8, 2023 If you’re a beginner in online marketing and Google Shopping, you might not be aware of the importance of linking your Google Merchant Center account with Google Ads. Once you link the accounts and create a brand-new Google Ads account, you cannot edit these preferences anymore.

Merchant Services 36

Merchant Services Accounting Advertising Shopping 36

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. The rise of retail media Retail media essentially allows brands to advertise to customers while they shop, either online or in-store.

Advertising 118

Advertising Grocer Payment Services Consumer 118