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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. BNPL and Social Commerce Were Holiday Standouts.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

The LVMH -owned retailer did have to play a bit of catch up, though, when it came to omnichannel fulfillment , fast-tracking the roll out of services like BOPIS and launching new innovations such as virtual beauty consultations. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

and Secure checkout: TikTok has partnered with third-party payment platforms to facilitate transactions on TikTok Shop and to ensure a quick, smooth and secure checkout process. . ; Digital Service (USDS). Previously, TikTok had only shared the availability of FBT in the U.K. ; user data is stored in the U.S.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment, providing a wealth of insights to help merchants refine and optimize their holiday strategies. Customer service, digital experience, personalization and other factors drive that emotional loyalty.”.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We It was an involved, intense process. Once there’s a certain percentage of fraudulent orders, financial companies [can stop servicing you].”

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This includes highly personalized services, interactive elements, and rewards programs. They’re increasingly interested in buying from brands that align with their values and lifestyle.