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How Asos plans to bring itself ‘back into fashion’ – and will it work?

Retail Gazette

Calamonte says he’s now keen for the business to “strengthen [its] relationship with customers” This includes upping the retailer’s marketing spend by £30m to “reignite the brand” and attract back its fashion-loving 20-something audience.

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Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

And Ernest essentially takes these massive and messy data sets, normalizes structures, and then puts them onto our platform so everyone from portfolio managers to marketers can see this third-party data. That’s something they’ve managed to do. But I think people just realize Teamio is managing to disrupt Wish.

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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

So I’m gonna guess you’re not a fan of fast fashion. By the way, TV advertising is still a big piece of our marketing spend. Scot: [26:58] Yeah. Scot: [27:06] And I’m not. TV is dead, headline from 2008. And I’m not kidding.