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Jeans for the greater good: Outland Denim

Inside Retail

Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less. Markdown strategies are damaging in the long term, and would interfere with the social justice mission Outland Denim is trying to achieve.

Wholesale 130
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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

As Hirata remarked, “Often you can’t, that’s why brands do markdowns like discounts or sample sales, or even why inventory sometimes goes straight to the landfill.” In fact, that’s a large part of what drew Hirata to the brand. Prior to joining the team, had been acting in the role of chief executive officer at Diane von Furstenberg.

Markdowns 130
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Eroding profit overshadows strong Nike sales performance

Inside Retail

Unfortunately, Nike is facing the headwind of slower demand for sneakers and apparel which is pushing down wholesale orders, driving up inventory, and necessitating more marketing and promotional efforts to drive volume. The sports retailer has reported full-year revenue of $51.2

Markdowns 130
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In The Style names influencer as first creative director

Retail Gazette

Fast-fashion retailer In The Style has named influencer Perrie Sian as its first creative director, effective immediately. The online fashion retailer had launched a strategic review in December, led by investment bank Lincoln International. Click here to sign up to Retail Gazette‘s free daily email newsletter

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Burberry sales return to pre-pandemic levels despite rich tourists staying away

365 Retail

Sales at high-end fashion brand Burberry have returned to pre-pandemic levels despite some restrictions for Covid-19 still remaining in place, the company revealed. Gigi Hadid and Kendall Jenner during the Burberry show at last year’s London Fashion Week (Aaron Chown/PA).

Returns 75
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Why Nike’s China rebound is still up in the air

Inside Retail

The fashion element is also huge: Chinese consumers love bright colours and conspicuous designs, predilections that the sneaker manufacturers eagerly service. Nike, Adidas and Puma are, of course, heavily invested in the global marketplace and China is only one part of it.

Markdowns 147
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Open to Buy Retail Planning Done Right

Retalon

Consider whether the budget is for the entire company or specific segments, such as the e-commerce division or the wholesale part of the business. If you plan to mark down products at a certain stage of the product lifecycle, such as the last trimester of the season, you need to adjust the numbers to account for markdowns.