Remove enterprise try-before-you-buy
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Best Buy’s Commitment to LGBTQ+ Causes Questioned by NY State Comptroller

Retail TouchPoints

The office of New York State Comptroller Thomas DiNapoli has sent a letter to the top executives at Best Buy expressing concerns about the retailer’s support for inclusivity, specifically LGBTQ+ rights and equality. The fund has been a longtime investor in Best Buy. Best Buy’s Response In a Feb. Best Buy’s Response In a Feb.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. Globally, consumers are downloading more apps than ever before, yet retention of those new app customers is an ongoing issue.

Consumer 291
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Where to Next for the Experience Economy?

Retail TouchPoints

Habits were changing; consumers wanted to do more than buy things — especially as big-ticket items like owning a car or house were becoming less affordable. It can be applied across the customer journey, before, during and after they buy. What image are you selling? What aspirations do they encapsulate?

Consumer 275
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

When you compare how quickly this thing is going to how quickly everybody got on the internet or how quickly everybody got an iPhone, it’s night and day. Being scared doesn’t help anybody, it just means your competitor’s outdoing you.” How do you get somebody to buy the $300 cashmere sweater versus the $50 sweater?

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The Reality of AI in Retail: Executives Break Down Opportunities, Challenges at NRF

Retail TouchPoints

The technology, particularly generative AI, already is powering use cases throughout the retail enterprise, and it’s still on a strong growth trajectory, even — or perhaps especially — because the technology itself is still developing. You can start to really extend the reach and the personalization of some marketing campaigns.”

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

For the enterprise solutions we have Pay with Venmo checkout, which is the integrated checkout button that you see as you’re checking out with large businesses such as the Grubhub s and Lyft s of the world. RTP: What consumer payment trends are you tracking right now as you look to keep Venmo ahead of the curve?

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Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

Retail TouchPoints

Developing a company that truly builds environmental, social and governance (ESG) principles into its structure is a long, difficult road, and it requires retailers to look at themselves openly and honestly before they can even begin. “ From there, it’s about a true assessment of where you are.” said Ishak.

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