“Unkind and inconsiderate”: Why brands are leaving Twitter in droves
NOVEMBER 8, 2022
The last few days have been particularly embarrassing for billionaire Elon Musk. The self-proclaimed ‘complaint hotline operator’s purchase of social media Twitter is the biggest story in tech circles, and not because it has gone smoothly. . Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service.