November, 2022

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How the Price Waterfall can Increase Profitability?

Intelligence Node

What is the Price Waterfall? The “Price Waterfall” is a price optimization tool (or technique of analysis) that allows businesses to identify hidden costs. It is used to calculate the. The post How the Price Waterfall can Increase Profitability? appeared first on Blog. Pricing Strategy

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Winners and losers of Black Friday 2022

Retail Dive

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later

Finance 138
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Retail spending increases, consumers wary as rising costs bites

Inside Retail

Retail spending increased 12.5 per cent in October as consumers spent $35 billion both in-store and online according to new data from the Australian Bureau of Statistics (ABS). While year-on-year sales growth was strong, retail turnover fell by a marginal 0.2

Consumer 264
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Managing retail touchpoints for a positive customer experience

Retail Focus

The retail environment has witnessed many changes during the past couple of years. Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. .

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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Top 4 Strategies for AI-Powered Profitability

Retail TouchPoints

Retailers today are faced with mounting pressure to maximize their bottom lines while maintaining cost expectations for consumers. But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize.

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Top 7 Best Retail Marketing Books for Brands and Retailers

Tokinomo

Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to keep up with the latest trends. In this article, we are going to present the best 7 retail marketing books. retail marketing future of retail shopper experience

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Klarna reveals shopper behaviour this Black Week as Friday approaches

A1 Retail

Real-time data for Monday, Tuesday and Wednesday morning reveals consumers are taking advantage of the Black Week deals as sales rises by 34% compared to last year.

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How Sam Walton’s sundown rule makes me a better leader: Andy Chen, Comvita

Inside Retail

Before joining New Zealand healthcare brand Comvita , Andy Chen worked in HR and project management at Walmart for 10 years. We recently sat down with him to learn about his career highlights, best leadership tips and how he approaches the work-life balance conundrum in this day and age.

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MUJI brings its sustainability focus to the forefront of its Angel Central store

Retail Focus

MUJI, the Japanese retail company specialising in household and consumer goods, has refurbished its Angel Central store. The improved 2,624sq ft space allows MUJI to bring its sustainability focus to the forefront of its Angel Central offer by championing ‘recycle and repurpose’ initiatives.

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New Shopping App TRYO Aims to Make AR Try-On More Accessible to Consumers and Brands

Retail TouchPoints

3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO.

Shopping 134
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Digital Signage for grocery advertising

Tokinomo

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the technique used to promote those products. Shoppers’ demands and needs also altered over the years.

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Five Ways to Make Customers Feel Special

Hyken

An important goal of a good customer experience is to make the customer feel special. That special feeling can come in many different forms.

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Preparing for 2023: Retail Trends to Watch Out for

Intelligence Node

2022 has been a transformative year in retail – and a changing retail landscape means retailers and brands must step up their game if they want to thrive in 2023. The post Preparing for 2023: Retail Trends to Watch Out for appeared first on Blog. Retail Trends

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Kiosk 289
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The Great Supply Chain Gear-Up: Sustainability and Agility for 2023

Speaker: Peter Kraemer, Chief Supply Officer of Anheuser-Busch InBev

Join Peter Kraemer, Chief Supply Officer of Anheuser-Busch InBev, for an insightful overview of general supply chain best practices, how to build a more sustainable supply chain, and navigating post-pandemic supply challenges.

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Planet Organic confirms new south-west London store

Retail Focus

Healthy supermarket retailer Planet Organic plans to launch its new south-west London store in Teddington at the end of February 2023. The re-fit and construction works will be commencing in December.

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Lowe’s Sells Canadian Business to Sycamore Partners for $400 Million

Retail TouchPoints

Lowe’s has entered into a definitive agreement to sell its Canadian retail business to Sycamore Partners for $400 million in cash plus a performance-based deferred consideration.

Returns 127
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Trendy foods, Target's Christmas, and Metaverse Cameos - Weekly Snacks #30

Tokinomo

Campaign scoop. Love the Holidays. Everybody loves the “holiday feeling”, right? That warm fuzzy feeling that you get when you are surrounded by your loved ones and no longer need to think about work, school, or other problems.

Marketing 193
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How Food and Beverage Brands Can Use Distribution Checks

Wiser

By the time most products reach the shelf, they have already traveled long distances, been in several shipping and transportation containers, and been handled by many different people just to make their way into the hands of the consumer.

Location 115
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Iceland recreates Netflix Blockbuster with a frozen turkey

A1 Retail

Iceland has unveiled a new film worthy of a Royal premiere. The Turkey Crown. A retelling of Netflix’s The Crown.

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Australia’s new Fashion Laureates revealed

Inside Retail

Camilla Freeman-Topper and Marc Freeman have been named Designers of the Year for their Camilla and Marc label in this year’s IMG Australian Fashion Laureate awards event in Sydney.

Fashion 278
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Victorinox returns to London with new design concept

Retail Focus

Victorinox unveils its London flagship store featuring the new design concept. As the Swiss brand celebrates the 125 th anniversary of the iconic Swiss Army Knife, it returns to London with a brand-new flagship store opening on 388 Oxford Street, featuring products across the full offering.

Returns 305
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From Israeli Kibbutz to SoHo: Naot Footwear’s New Flagship to Serve as Brand Showcase

Retail TouchPoints

The streets of New York City’s SoHo are a far cry from the fields of Northern Israel.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Recycling, Future of Food Retail, and Grocery Tech Graveyard- Weekly Snacks #31

Tokinomo

Campaign Corner. Beer on Netflix. Beer brands were shut down from Amazon Prime’s ads due to a recent policy that prohibits alcohol ads in several countries, including the US. However, Netflix doesn’t have this policy.

Marketing 190
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Minority workers have highest flight and wellbeing risks, WorkL report reveals

Retail Times

A report published by WorkL today (29th November 2022), on employee engagement has revealed that minority workers have a higher risk of leaving their current role and have a significantly higher wellbeing risk. Data Time Reports WorkL

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The Ins and Outs of Market Research

Wiser

It’s no secret that introducing a new product to the market can be extremely difficult. Coming up with the product idea feels like the first big hurdle, but the true challenge comes from a different step—doing your homework.

Marketing 109
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How Burberry’s new leadership duo can reignite the luxury brand’s spark

Inside Retail

Burberry’s new chief executive Jonathan Akeroyd will on Thursday set out his plan to finish the job started by his predecessor: boosting growth at the British luxury brand to the levels of its European rivals.

Fashion 278
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Four new flagships for Seven Dials

Retail Focus

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials.

Fashion 296
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AP: Amazon Ordered to End Retaliation Against Organizing Employees in Mixed Ruling

Retail TouchPoints

A federal judge has reportedly ordered Amazon to stop retaliating against employees engaged in workplace activism, according to the Associated Press.

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Purpose-driven marketing campaigns for FMCG brands

Tokinomo

Shoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and they want to connect with brands. If you want to attract more loyal customers, then you need to show shoppers what your brand stands for. retail marketing brand marketing

Marketing 188
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Co-op rolls out new Fairtrade coffee brand to shelves

Retail Times

For the first time, Co-op’s popular Ever Ground coffee brand arrives on shelf for customers to enjoy at home with two new 100% Fairtrade coffee lines. Retail News Retailer News Co-op

ATS 105
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.