April, 2020

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Where COVID-19 Forced Online Retailers to Change Their Prices

Wiser

The spread of COVID-19 throughout the U.S. and Canada has drastically changed the relationship between retailer and consumer. By mid-March, nearly all brick-and-mortar retailers had closed locations or reduced hours, while people stopped congregating in public and began spending more time at home. Another side-effect of the COVID-19 pandemic? Price changes.

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4 Steps for Keeping Your Products in Stock During COVID-19 [Infographic]

RepslyBlog

The COVID-19 crisis has created unprecedented challenges for people in all aspects of daily life, and the CPG industry certainly isn't exempt. While consumer demand for CPG products has increased dramatically over the past few weeks, many brands are struggling to manage the stress this has put on their supply chains. Check out the infographic below to learn how to keep your products on the shelf when demand is at an all-time high.

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Krogers shares its COVID-19 Blueprint for Businesses. Download your copy here!

Retail Adventures

Kroger has created a 17-page booklet entitled Sharing What We’ve Learned: A Blueprint for Businesses that is full of great information all retailers can use. The booklet contains what Rodney McMullen, Chairman and CEO Kroger, calls “best practices to help other businesses take steps to develop protocols and procedures to reopen safely and continue to flatten the curve.

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COVID-19 Retail Recovery: Launch of Resource Hub

Retail Next

A few weeks ago, when it became clear that COVID-19 would have immediate and lasting impact on the retail industry, it became clear to me that we needed to make immediate changes to the marketing plans we had set forth for this year. Many retail leaders and friends were telling me that they were overwhelmed by the onslaught of tone-deaf vendor outreach, reinforcing the decision I had already made in partnership with my sales leadership team.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Staying Connected: Together, Apart

Natural Insight

Go Home 2020, You're Drunk. Who knew that a normal part of 2020 would be that the entire world was going to be working on the same problem together - and that we'd all be "hibernating" through the spring? We’re all living in this surreal time, where “doing your part” means seeing the streets empty, parks closed, schools cancelled, travel curbed and offices being situated at home.

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[Interview] Intelligence Node CEO Features on CNBC’s StartUp Street

IntelligenceNode

In an interview with CNBC-TV 18’s ‘StartUp Street’ segment, CEO of Intelligence Node, Sanjeev Sularia covered multiple points ranging from the changing retail environment, COVID-19 and its implications on the retail sector to rise of digital-first, omnichannel approach, etc. He dived into how the retail segment is on a brink of a digital revolution and […].

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Why Your Competitors Are Outperforming You at the Shelf

RepslyBlog

Did you know that 72% of brands end up in the red when it comes to promotions ? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your competitors!) are dramatically outperforming their competition on the shelf. That is why executing promotions and ensuring a positive return could be a deal maker or breaker when attempting to gain additional share of your category, or when defending your space on the shelf from those desperate to snag your spo

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Reopening Retail – Store Layouts and Presentations

Retail Smart Guys

Today, we were honored to have Georganne Bender of Kizer and Bender be guest presenters in a webinar about how your store needs to look when you reopen. Over the years, many retailers have asked us to comment about store layouts, merchandising presentations, and more. When we all reopen, the look of the store is going to be a critical part of your success.

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COVID-19 Retail Recovery: Finding the New Normal

Retail Next

Most successful retail businesses are built on solid routines – how you run a store, plan your merchandise and service customers are all fundamental routines. When even one of these is misaligned, chaos ensues. But these times are tricky – COVID-19 has sent much of the retail industry into a tailspin and all of these fundamental routines are anything but routine.

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Figure it Out! Literally…

DMS Retail

There has never been a better time or a more important reason to learn all you can about retail math and analytics. Priorities can change in an instant. What are you thinking about these days? A couple of months ago you were probably ramping up for various big selling weeks/events…March Break, Easter, Teacher gifts, Summer, Back-to-School and others.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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[Webinar] Total Retail Rundown: Critical Factors to Grow Retail Revenue in 2020

IntelligenceNode

Sephora SVP, Amy Lauer, and Soft Surroundings VP, Gail Buffington, sat down with our very own Sanjeev Sularia, Intelligence Node CEO, to share their insights on the post-Covid economy and what retailers can do to grow revenue right now. In our webinar, promoted via Total Retail, this thought-leading team discussed a range of topics from the […].

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What is Field Marketing and How Can You Get Started?

Wiser

Everyone loves free samples. Everyone loves the feeling of discovering something new and exciting. Everyone loves to speak their minds about the things they use every day. This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. It lets you get up close and personal with customers in a way that is fun and memorable for them and drives key business results for you.

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Why So Many Promotions Fail to Have an Impact on Sales [Infographic]

RepslyBlog

Guaranteeing the success of product promotions is a top priority for high performing brands. Still, many struggle to meet their promotion execution goals. In the infographic below, we discuss why so many promotions fail to have an impact on sales, and introduce the idea of in-flight promotion optimization -- the concept leading brands are embracing to close the gaps in their promotion execution strategy.

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NEW Retail Adventures Webinar: Things to Think About When Planning to Reopen Your Store

Retail Adventures

Click HERE or on the photo above to watch! Some states have announced that they are allowing stores to reopen. If that opportunity presents itself in your state will you be ready? In this webinar KIZER & BENDER discuss the things you need to know and ideas to help you prepare, plus the week's best in email marketing and social media posts. All Retail Adventures webinars can be found HERE.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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More than Just Convenience

Retail Eye

The world is changing, and retail along with it. Convenience models such as online shopping, click-and-collect, and curbside pickup are no longer optional and no longer solely about convenience. These models previously focused on removing friction between the purchase and the product, but 2020 has introduced a new source of friction: human contact. How A […].

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Key Areas of Focus - Part 3 Thrive

One Step Retail

3HAG Certified Coach, Doug Diamond, joins One Step’s CEO, Scott Kreisberg, to identify where a business should focus their energy and attention for the next 90 days in order to emerge stronger from the COVID-19 crisis. Doug and Scott deliver a value-packed 3-part series sharing how to survive and then thrive during these uncertain times. Topics covered range from getting really good at doing business virtually, creating a COVID-19 task force, the do’s and don’ts of marketing your business right

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Announcing the Launch of our New Website

IntelligenceNode

We are excited to announce the launch of our newly designed Intelligence Node website! At Intelligence Node, our goal is to listen to our customers’ needs and deliver the experience they deserve. And that’s what we aim to do with our new website – provide an elevated, personalized user-experience and seamless and easy navigation. With […].

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How COVID-19 Has Changed Consumer Behavior

Wiser

The spread of COVID-19 across the U.S. and Canada has significantly affected both brick-and-mortar and online retailers. Of course, it has also impacted everyday shoppers. To find out how much, Wiser Solutions surveyed more than 2,200 consumers in the U.S. and Canada during the first half of April 2020. Here is what they said. How Much Has COVID-19 Changed Their Lifestyles?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Top Brands are Managing Demand in the Era of COVID-19

RepslyBlog

In the age of the coronavirus pandemic, CPG brands are having an unexpected moment. While it seems like most of the world is at home waiting for the storm to pass, brands that sell essential goods are busier than ever as consumers stock up: 1/3 of Coresight Survey respondents reported buying more food/household products than normal, and while overall economic activity may be declining the demand for essential products is peaking.

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INTRODUCING One-on-One Coaching Calls with KIZER & BENDER

Retail Adventures

COVID-19 has changed everything and it's likely to be with us for awhile. We want you to know that you are not alone. Introducing personal, one-on-one coaching calls with Rich Kizer and Georganne Bender! The agenda is simple: whatever you want to talk about! Your store is closed and you want to build a plan of what to do next or you'd like help planning your fab grand reopening.

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More than Just Convenience

Retail Eye

The world is changing, and retail along with it. Convenience models such as online shopping, click-and-collect, and curbside pickup are no longer optional and no longer solely about convenience. These models previously focused on removing friction between the purchase and the product, but 2020 has introduced a new source of friction: human contact. How A […].

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Key Areas of Focus - Part 2 Staying Alive

One Step Retail

Business Improvement Expert, Doug Diamond, joins One Step’s CEO, Scott Kreisberg, to identify where a business should focus their energy and attention for the next 90 days in order to emerge stronger from the COVID-19 crisis. Doug and Scott deliver a value-packed 3-part series sharing how to survive and then thrive during these uncertain times. Topics covered range from getting really good at doing business virtually, creating a COVID-19 task force, the do’s and don’ts of marketing your business

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Exploring the Advantages and Hurdles of Direct Store Deliveries

Direct Store Delivery, or DSD, is a common practice among global suppliers and retailers – like PepsiCo, Frito Lay, CVS, and Dollar General – and its popularity is growing, with the global DSD market expected to reach $1.19 trillion by 2027. Download this eBook for exclusive insights into direct store deliveries, challenges, benefits, and future trends.

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Marketing campaigns: helping grocery retailers to calculate their conversion funnel

Shopper Motion

When it comes to getting a promotional campaign right, nothing is more important than having the right information. This is where in-store analytics come into play. Now we are going to take this a step further and learn how to calculate the conversion funnel for grocery retailers of some of the promotions offered in their flyers. Check out our previous article where we explained how to measure their effectiveness within the promotion.

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What is the Amazon Buy Box and How Can You Win It?

Wiser

We all know that Amazon is the biggest online marketplace in the world. As a seller, your business can see wild success or total obscurity based on your ability to make yourself visible on the platform. There are a lot of ways to reach potential customers on Amazon, but one of the most lucrative is to win the Buy Box. In this article, we’ll look at what the Buy Box is and how you can capture it for your products.

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Why Your Reps Only Spend 38% of Their Time Generating Revenue

RepslyBlog

Most managers wouldn’t be shocked to find out that their reps aren’t spending 100% of their workday on revenue-generating activities. While their main goal is to sell, much of their workday is spent on tasks that don’t directly lead to sales opportunities. But what if we told you that the amount of time spent generating revenue isn’t 90%, or 75%, or even 50%. it’s actually only 38%.

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Cheers to 30 Years!

Retail Adventures

We became partners 30 years ago today. 30 years, now that’s a milestone! We thought this year we would open our haunted farm house and celebrate with champagne and friends, but the world had other ideas. We have a lot to celebrate in 2020: Rich coming through two open heart surgeries last December (he’s an overachiever!) and Georganne has a new grandbaby to look forward to in June.

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Disruption Reimagined: How to Conquer, Not Crumble, During Supply Chain Instability

Speaker: Robyn O’Brien - Founder of Sirona Ventures, Adjunct Professor at Rice University’s Business School, Supply Chain Optimization and Logistics Expert

Today’s supply chain leaders are required to stay strong in the face of disruption and not only accept it, but embrace it – after all, progress is made outside of your comfort zone. While it’s easier said than done, conquering the fear of instability in your supply chain is within your reach. Thanks to the advancement of technology and AI, we now have more tools and resources at our disposal than ever before to conquer, not crumble, in the face of uncertainty.

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Our Industry’s Everyday Heroes

Storis

The current state of the world is shining a light on our everyday heroes. Medical professionals and first-responders are fighting tirelessly for our well-being and retail employees are putting their own health second so we can buy essentials like food and medicine. Their bravery is astounding. As we all are spending more time than ever before in our own homes, I wanted to take this time to reflect on some of our industry heroes.

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Key Areas of Focus - Part 1 Survive

One Step Retail

Great Game of Business Coach, Doug Diamond, joins One Step’s CEO, Scott Kreisberg, to identify where a business should focus their energy and attention for the next 90 days in order to emerge stronger from the COVID-19 crisis. Doug and Scott deliver a value-packed 3-part series sharing how to survive and then thrive during these uncertain times. Topics covered range from getting really good at doing business virtually, creating a COVID-19 task force, the do’s and don’ts of marketing your busines

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Nuggets Digital ID and Payments co-founder named Entrepreneur of the Year at Booking.comTechnology Playmaker Awards

Retail Technology Review

Booking.com has named Seema Khinda Johnson, co-founder of blockchain-powered payments and ID platform Nuggets, as Entrepreneur of the Year in its annual Booking.com Technology Playmaker Awards.

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Report: 9 Ways AI Helps Retailers Recover from the COVID-19 Pandemic

Retalon

COVID-19 has hit non-essential retailers harder than any other market segment — shuttering stores, locking up seasonal inventory, and massively shifting demand to channels that weren’t ready for a large influx (ecommerce, store pickups, etc.). Despite the difficulty and uncertainty surrounding the non-essential market right now, there are 9 specific things that every non-essential retailer can be doing to address immediate issues, shorten their recovery, and set themselves up for suc

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.