Macy’s Backstage, Lids, Carhartt Expand Shop-in-Shop Partnerships
Retail TouchPoints
APRIL 19, 2021
Macy’s Backstage , Lids and Carhartt all have announced expansions of shop-in-shop formats with parent and partner retailers. Macy’s plans to eventually add Backstage-branded spaces at 270 locations across the U.S.; Lids has partnered with DSW and The Shoe Company for in-store shops at locations in Canada; and Carhartt and Tractor Supply Company are expanding their successful shop-in-shop partnership.
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