Why You Need a Content Supply Chain
Retail TouchPoints
NOVEMBER 7, 2022
In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. So how can brands and retailers possibly keep up and continue to produce the amount of fresh content that their shoppers desire?
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