Ann Taylor and LOFT Launch Shared Loyalty Program
Retail TouchPoints
OCTOBER 4, 2022
Ann Taylor and LOFT have launched StyleRewards, a revamped multi-tender loyalty program that lets shoppers earn benefits across Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet. The program has a tiered structure and was designed to emphasize a customer-first loyalty approach. Members earn two points per dollar spent on qualifying purchases across all the brands, while credit card holders earn five points for every dollar spent.
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