How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture
Retail TouchPoints
FEBRUARY 6, 2025
Freedom Furniture is a well-known Australian homewares retailer thats been operating since 1981 and now has 47 stores across the country. But the merchant was suffering from a bit of an image problem that made it seem fusty and old-fashioned, a situation that led to a companywide turnaround plan initiated in 2020. In the words of Paula Mitchell, Digital General Manager, We wanted consumers to think of Freedom not as your mums brand but as your best friends brand.
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