It’s a Barbie world: 13 of the best brand collaborations
Retail Gazette
JULY 21, 2023
It’s even added in-store activations for shoppers to take pictures in a life-size Barbie toy box. Selfridges x Barbie Barbie fever has officially hit Selfridges, with several activations live around its Oxford Street store and a pop-up at its Manchester location.
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