Intersection of sport and culture: what’s behind New Balance’s rapid growth
Inside Retail
SEPTEMBER 24, 2023
In the fiercely contested and competitive footwear and apparel space, New Balance is one of the fastest-growing global sports brands, with the organisation attracting and engaging the next generation of customers. According to Jonathan Clark, New Balance’s Asia-Pacific direct to consumer director, the company has achieved annual growth of about 20 to 30 percent, and has crafted a brand message that resonates with its audience – which is predominately 16-34 years old, and that emphasises st
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