Mon.Feb 01, 2021

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store).

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Dear Fast Fashion – A Break Up Letter

Thrifts and Tangles

Dear Fast-Fashion, You and I have had some great times together and you once made me so happy, The post Dear Fast Fashion – A Break Up Letter appeared first on Thrifts and Tangles.

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LVMH, L’Oréal Invest in Social Selling Platform Replika

Retail TouchPoints

Social commerce company Replika Software has closed its Series A financing round with an undisclosed amount of funding from the investment arms of luxury house LVMH and beauty brand L’Oréal. Replika’s solution is designed to help brands activate their sales associates and brand ambassadors to sell more effectively online. Replika will use the funding from LVMH Luxury Ventures and L’Oréal Business Opportunities for L’Oréal Development (BOLD) to expand to new brands and industrie

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QR Code Marketing: Why This Touchless Trend Feels Right

Medallion Retail

If February 2020 feels like a decade ago, you’re not alone. Last year was one of the most challenging—and felt like one of the longest—ever faced. And to think, it started out relatively normal, with casual debates about Prince Harry. The post QR Code Marketing: Why This Touchless Trend Feels Right appeared first on Medallion Retail.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail TouchPoints

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. markets. “As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” said a Tru Kids spokesperson in a statement.

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Why You Should Conduct Product Surveys Before Launching Your Crowdfunding Campaign?

Retail Bound

It’s always essential to gather as much feedback as possible before you launch a crowdfunding campaign. This will help you plan your campaign well and give you enough time to work on those loopholes. But when it comes to receiving feedback, there’s a void in getting access to the correct channel for your campaign. It could be social media, emails or just word-of-mouth marketing.

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How to enrich the efficiency for your Ecommerce Shopping Ad Campaigns

I Love Fashion

Fashion Digital Marketing Agency. Advertising has emerged since time immemorial, to become a pivotal driving force behind the present economy. Digital ad spending across the globe has been increasing significantly. Also, according to the report by eMarketer , the overall ad spending will increase every year owing to the exceptional benefits to the brands.

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Realistic Showrooms and Associate-Powered Chat Bring BoConcept’s Physical Store Online

Retail TouchPoints

Ecommerce presents a unique challenge for BoConcept due to the retailer’s focus on a modular product portfolio — a powerful differentiator from other furniture sellers, but a difficult value proposition to show off online. The Danish retailer’s operations across nearly 300 stores in 65 countries thrive in a showroom model, where knowledgeable associates can show off the brand’s configurable furniture in a tactile environment, but the realities of the coronavirus pandemic made in-person shopping

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