3 Keys to Creating Experiences that Gen Alpha Loves
Retail TouchPoints
MARCH 4, 2024
Gen Alpha is poised to reach 2 billion people by 2025, making it the largest generation in history, according to Matt Smith, Trends Manager at GWI. However, the influence and impact of this consumer base already are significant, considering the heightened role they’ve played in household decision-making processes since the start of the pandemic.
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