From Browsing to Buying: Influencing the Omnichannel Shopper’s Decision Point
Wiser
MARCH 25, 2025
Omnichannel Consumer Behavior: The evolution of the retail landscape has been markedly influenced by the emergence of the “new” type of shopper, the omnichannel shopper. In fact, over 73% of shoppers acknowledge using multiple channels during their shopping journey. This development has been propelled by technological advancements and significant shifts in consumer behavior.
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