Why Curacao ‘Zags’ When Other Retailers ‘Zig’ — and How This Drives its Success
Retail TouchPoints
MAY 22, 2023
Every retailer strives to understand its customers, but few are as deeply in tune with their audiences as Curacao. This California-based retailer serves Hispanic communities with a large but carefully curated product selection and a surprisingly wide range of services — wide enough that the company is at least as much a bank as it is a retailer. This both requires the company to keenly recognize its shoppers’ needs and provides opportunities to track their demands through data sources like its p
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