RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse
Retail TouchPoints
JUNE 15, 2023
A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. This axiom is just as applicable to a modern metaverse-centered push as it is to an old-fashioned email campaign. It comes down to understanding and making the most of the medium, which Coach has taken to heart in its approach to digital innovation. “I dedicated my life making substantive experiences for people using whatever tools are available,” sai
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