How Retailers can Build Their Fan Base with Frictionless Research Strategies
Retail TouchPoints
FEBRUARY 25, 2025
Generative AI (gen AI) is poised to unlock between $240 billion and $390 billion in economic value for retailers, according to McKinsey. Currently, those retailers that understand their customer base, launch gen AI products that fit their audience and implement them using a phased approach are satisfied with their progress but this only accounts for 1% of McKinseys retail respondents.
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