Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content
Retail TouchPoints
SEPTEMBER 22, 2021
Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to the websites of several of its banner grocery brands, which include Albertsons , Acme , Kings and Safeway. “This partnership is an important step in Albertsons Companies digital transformation journey to redefine customer engagement in the grocery retail space,” said Chris Rupp, Chief Customer and Digital Officer at Albertsons Companies in a statement.
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