Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores
Retail TouchPoints
MARCH 23, 2022
Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. Revenues were up 5% YoY in the company’s fiscal Q3, which ended Feb. 28, 2022, led by 15% growth in sales across the company’s owned digital and physical operations, referred to as Nike DIRECT.
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