Why luxury Aussie retailers are missing a major consumer segment
Inside Retail
SEPTEMBER 12, 2023
Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. This is despite the enormous opportunities these communities present, with their willingness to purchase from brands that they trust. According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with
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