Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value
Retail TouchPoints
APRIL 29, 2022
The popularity of online shopping has created enormous opportunities to reach new customers, but this has come at a cost. On average, it costs $33, or 66%, of the price of a $50 item for retailers to process a return, up from 59% last year, Optoro estimates. . Exacerbating the situation, these same shops lost $10.30
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