Pandemic presents new differentiation prospects for grocers
Mass Relators
NOVEMBER 15, 2021
Online grocery shopping increased exponentially during the pandemic. Online grocery shopping was already growing during January and February of 2020, up 20% to 30% over the same months in the previous year. Dollar sales were up around 130%, and shopping trips were up 150% or more year over year (YoY) in April and May.
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