Preparing for the Unknown: Effectively Using Data to Predict this Year’s Holiday Trends
Retail TouchPoints
JULY 13, 2021
Typically we could count on this data to guide us as we plan for the next holiday season. That uncertainty will cause some challenges for retailers as they look to demand planning. location data (how are options like BOPIS holding up at each individual location as life begins returning to normal?) Location, Location, Location.
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