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Analysis: The rise of the purposeful consumer

Inside Retail

Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. Consumers are shopping with purpose, and consumers are shopping for purpose. Shopping with purpose. The changes are widespread.

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Miniso’s “good quality with low price” mantra takes off in Southeast Asia

Inside Retail

It recently introduced a brand new store format, with its first flagship store in Selangor, Malaysia. The 684.6sqm retail space is located in Setia City Mall, one of the largest shopping complexes in Shah Alam. Miniso 3.0, Miniso 3.0, The marketplace.