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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. More Efficient Marketing Channels.

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Sweaty palms and bargain bins: Why consumers are flocking to dollar stores

Inside Retail

Discount stores are booming in post-Covid Europe as price-sensitive consumers seek out bargains amid inflation and the devastating impacts of the pandemic. Pepco Group currently trades from over 3000 stores in 15 territories across Europe, meeting the needs of 50 million shoppers each month. All consumers love a good bargain.

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NRF: Record numbers turn out to shop

Mass Relators

million Americans shopped in stores and online during the five-day holiday shopping period from Thanksgiving Day through Cyber Monday, according to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Retailers saw a sizable uptick of in-store shoppers. Approximately 72.9

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Independence Day Trends: What Consumers Purchased Fourth of July 2023

Wiser

This way brands and retailers know what kind of market climate they are dealing with instead of going in blind. In fact, just this year, Salt Lake City, Utah made the switch over from fireworks to drones in order to promote safety after a record number of wildfires. percent since May of 2022.

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How can department stores pivot ahead of a spending decline?

Inside Retail

Despite the significant drop in month-to-month department store spending, he said there was a $200 million increase in sales between December 2021 and 2022. Mortimer explained that the quick drop can be attributed to the long lead times for deliveries, and that Christmas shopping is mostly done in November.

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NRF: Consumers budgeting $875 for holidays

Mass Relators

“Retailers have been preparing for months to ensure their inventories will meet demand, while at the same time helping consumers maximize their budgets with shopping events and discounts running throughout the extended holiday shopping season,” according to Matthew Shay, NRF’s president and chief executive officer.

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How Kmart, The Party People are cashing in on Halloween

Inside Retail

According to ARA CEO Paul Zahra, Halloween has grown in Australia on the back of the ongoing globalisation of retail and retail promotions. He believes that the trend is similar to Black Friday, which started as an American shopping tradition, before becoming popular in Australia over time.