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However, brick-and-mortar is not dead and many shoppers still prefer to buy in-store. One of the biggest issues when shopping in-store is the low stock of products. Due to the finite space, retailers need to have a smaller stock of products compared to eCommerce retailers.
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I am the senior director of marketing at Wiser Solutions. She is our in-store product marketing manager extraordinaire, and she’ll do some more formal intros and take over. Dan Ray, Director of Customer Success at Wiser and one of the early founders of ShelfSpace, a retail execution platform that Wiser acquired in 2020.
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