Remove Customer Retention Remove Payments Remove Returns
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The Login Effect: The Role of Customer Authentication Psychology in Retail Success 

Retail TouchPoints

That said, guest checkout is a band-aid solution for new potential customers who don’t want to create an account and for returning customers who can’t remember their account details. Consider offering incentives, such as a 5% discount, to encourage customers to adopt more secure login methods.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

The reality today is that businesses need to be online to maximize their profits; the FOMO (fear of missing out) is just too real. Using ecommerce platforms like Shopify , Wix or SnapBlooms is a no-brainer for small shops, but before signing on to one, you must know your niche industry and the available ecommerce solutions.

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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

It’s is more than just making a simple purchase; it’s about providing an effortless, engaging experience that keeps customers returning to your business. Focusing on the online customer journey is more important now than it has ever been, with more and more consumers preferring digital stores to physical ones.

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Effective Strategies for Selling Gift Certificates to Boost Your Business

Small Biz Trends

Align with Customer Needs: Personalizing gift certificates according to customer preferences can improve satisfaction and increase the likelihood of repeat business. With the right strategies, you can turn gift certificates into a powerful tool that enhances customer loyalty and drives revenue.

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How Loyalty Programmes Drive Increased Engagement with Brands

Retail Focus

A well-designed loyalty program effectively rewards customers, offering incentives for repeat business, referrals, and brand engagement. By creating positive experiences and a sense of value, loyalty programs can boost engagement, improve loyalty, and increase revenue.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Give Back-to-School Shoppers Alternative Payment Options. Take Steps Now to Prevent Back-to-School False Declines.

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Enhancing Customers Experience Throughout Their Buying Journey

Small Biz Trends

Importance of Customer Experience Customer experience plays a crucial role in the success of your small business. Positive experiences can lead to repeat business, word-of-mouth referrals, and increased revenue. Conversely, negative experiences can deter customers and damage your brand’s reputation.