article thumbnail

The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

article thumbnail

How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

article thumbnail

Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

ecommerce sales this holiday season are forecasted to reach $273 billion , a 1% year-over-year growth rate, according to the Salesforce Shopping Index , which tracks online data and preferences of 1.5 BOPIS’ value increases even more after holiday shipping cutoff dates, when as many as one in three orders are fulfilled via BOPIS.

Returns 214
article thumbnail

Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“Making the whole international shopping experience seamless is a journey that takes time, so don’t expect everything to be perfect right away,” she continues. Even better, she says, look at ways to integrate another shopping experience if customers want to exchange goods, by offering incentives for additional orders.

Planning 290
article thumbnail

Bed Bath & Beyond to Close 150 Stores, Cut 20% of Workforce

Retail TouchPoints

The retailer plans to leverage its recently introduced cross-banner Welcome Rewards loyalty program to drive traffic, sales and customer retention. We command a special presence in the Home and Baby markets, and we intend to fulfill our opportunity to be the category retailer of choice.”.

article thumbnail

Taking Returns into Your Own Hands with Self-Service

Retail TouchPoints

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

Returns 253