Customer Experience, Retail Trends and Retailing Pricing

Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

AUGUST 1, 2023

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should customers pay to get the product? What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing.

Retailing Pricing

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

AUGUST 3, 2020

They’re looking for the best deal and are probably going to use the web to do price shopping. That means retailers have to be transparent with their pricing, but they can go further. That would be a service price-sensitive consumers couldn’t get anywhere else. Orschell: For me, there were three surprises.

Consumer

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Experience Retail Today

Retail pricing strategies: Which one is the right one for your FMCG products?

Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

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