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Stitch Fix Chief Merchant: The Style Forecast is ‘an Embodiment’ of the Brand Promise

Retail TouchPoints

“The Style Forecast is an embodiment of the art and science to our approach , fueled by billions of data points that we gather across our experiences and through millions of our clients that we engage with,” said Loretta Choy, Chief Merchandising and Client Services Officer for Stitch Fix during a recent Retail Remix interview.

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In-Store Experiences Transcend Customer Service

VMS

And while JCPenney, a merchant prince from a bygone era, spoke passionately about customer service, the question must be asked, does customer service today transcend Penney’s golden rule? The core of his philosophy was “treat your customer as you would want to be treated.”

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns. Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. customer experience). However, sometimes the success of one area (i.e.

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Fall Back, Spring Ahead

VMS

And while JCPenney, a merchant prince from a bygone era, spoke passionately about customer service, the question must be asked, does customer service today transcend Penney’s golden rule? The core of his philosophy was “treat your customer as you would want to be treated.”

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Capitalizing on the Retailtainment Opportunity: Tips and Lessons From a Design Strategist

Retail TouchPoints

In a recent interview, Farnell shared his insights and recommendations to help brands and merchants embrace the retailtainment revolution: Retail TouchPoints (RTP): How would you define retailtainment? There is much to be learned by following your customer beyond the rituals they have established within your particular sector.

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Couldn’t Attend IRDC 2021? Here’s What You Missed

VMS

With an incomparable line-up of compelling educational content, interactive workshops and (who could forget) the crowd-favorite Iron Merchant Challenge, IRDC 2021 reaffirmed the importance of collaboration to our industry. Roeller explained that “brands can atrophy – it all comes down to the service you provide.”. Ralf Kircher.

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11 Steps to Shopping Your Competition

Retail Adventures

Rate the customer experience. Do customers linger to browse or get in and out quickly? Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes. Don’t forget to visit service areas, classrooms, and rest rooms, too.