Remove Customer Experience Remove Marketing Remove Marketing Spend Remove Promotions
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Here’s why.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 272
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Rent the Runway Plans to Sacrifice 2023 Revenue to Meet 2024 Profitability Goal

Retail TouchPoints

Among the strategy shifts planned for the second half of the year that will impact overall revenues are a reduction in the number and length of promotions , focusing on rebuilding the high-margin Reserve business and cutting back on marketing spend.

Planning 245
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 356
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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

The company decided to invest in technology that would help it harness the power of data to improve its customer insights and the shopper experience. “At The ability to track “on the fly” has helped Mejuri reduce the time and effort required to execute operational and financial decisions that benefit its customers.

Markdowns 190
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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

In [the previous idea of] omnichannel, you might market to a specific customer, but you weren’t digesting back the behavior of that customer based on the email they opened, based on what they’re buying, based upon how many times they visit your physical storefront versus your digital storefront.

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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) that keep them coming back for more. Croud acquired impakt Advisors in 2021.