Indigo 9 Digital

SEPTEMBER 7, 2022

Under this model brands have more control over merchandising, pricing and the customer experience. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London.

Boutique 98

Boutique Fashion Customer Experience Markdowns 98

Retail Adventures

AUGUST 8, 2023

A retail study found that 50 percent of shoppers never see the entire sales floor. Rate the customer experience. Do customers linger to browse or get in and out quickly? Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes.

Shopping 52

Shopping Merchant Services Visual Merchandising Markdowns 52

Indigo 9 Digital

SEPTEMBER 1, 2022

In many of these arrangements the retailer hosts the marketplace and instead of buying the inventory from the brand the brand is responsible for it and a retailer like Marks & Spencer pays a commission on every sale. It is also focusing on improving the customer experience across its website and app.

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95