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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer.

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Crypto Payments Adoption in FinTech: How Do Retailers Fit in?

Retail TouchPoints

No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.

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“Primed for disruption”: Cargo Crew founder talks acquisition, growth plans

Inside Retail

As part of the arrangement, Glow obtained 51 per cent ownership of Cargo Crew, with the brand retaining full management control. Its new partnership with Glow Capital Partners is set to further accelerate its growth into new markets. The partnership with Glow Capital is the next natural step for our business,” Rodgers said. “We

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

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What the ‘Next Normal’ in Consumer Behavior Means for the Hourly Economy

Retail TouchPoints

As for prepared foods, takeout and pickup from quick service restaurants have been online options for years, so the increase in deliveries to housebound customers during the pandemic is an acceleration and extension of well-established consumer behavior. A tested marketing leader with stops at McKinsey & Company, HomeAway Inc.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences.

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5 Top Customer Service Articles of the Week 10-3-2022

Hyken

Each week I read many customer service and customer experience articles from various resources. Customer Experience Statistics: 7 Formulas You Need to Know by Brianna Langley. CMSWire) As a customer experience professional, do you have to be a trained statistician?