Retail TouchPoints

DECEMBER 14, 2021

In a room full of visual merchandisers, designers and creative leads, the following four projects were spotlighted for their creativity, professionalism and ability to evoke joy. Now in its 22 nd year, the nominated brands reached new levels of innovation — with some even thinking outside of the window to tell their stories.

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Visual Merchandising Customer Experience Fashion Returns 246

Retail TouchPoints

APRIL 5, 2023

Consumers are returning to the physical store for all the advantages it offers: the ability to touch, feel and experience the brand — and most importantly, be a part of the brand’s community or “tribe.” Location, Location, Location It goes without saying that the location is critical.

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Location Customer Experience Visual Merchandising Returns 231

Retail TouchPoints

APRIL 19, 2023

Founded in 1992 as The Planning and Visual Education Partnership (PAVE), PAVE Global is an educational foundation for the retail design , planning and visual merchandising industry, and gives brand practitioners a unique opportunity to support young students and expand their talent pools.

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Visual Merchandising Marketing Planning Shopping 203

Retail TouchPoints

DECEMBER 22, 2023

This existing familiarity with QR codes brought on by the pandemic means that consumers are already primed to engage through the quick scan of a code at retail locations. It gives us the opportunity to seamlessly direct people from a retail store experience to our brand website, which is an important part of the customer journey.”

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Shopping Checkout Visual Merchandising Consumer 274

Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Brands that typically take the large-format route are adopting smaller footprints in residential neighborhoods.

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Consumer ATS Location Apparel 244

Retail TouchPoints

AUGUST 15, 2023

Photo credit: Rise Dispensaries Photo credit: Rise Dispensaries Brand Bureau was the interior designer for the Rise store prototype design, which translates the visual identity from Turner Duckworth to physical environments.

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Location Returns Visual Merchandising Marketing 209

Retail TouchPoints

OCTOBER 5, 2022

Stepping back, one could simplify retail functions as three-pronged: Selling a quality product; Repairing relationships with customers; and Manifesting the spirit of the brand. The main drivers of these functions are the product, the teams of people who bring these functions to life and the overall customer experience that’s born from it.

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Visual Merchandising Fashion Customer Experience Shopping 262

Retail Focus

JANUARY 12, 2023

As much as brands experiment with pop-up store formats, concepts, or themes, they should resonate with consumers as much as they do with their identity. A pop-up store is a temporary retail location that is meant to create a sense of excitement and engagement with the brand; a strong brand identity can help to achieve this goal.

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Visual Merchandising Store Layout Customer Experience Shopping 246

Retail TouchPoints

JUNE 1, 2022

How is it appealing to the customer? The retail design elements of a shop-in-shop location must respect the environment of the host retailer but also speak to the customer by communicating the distinctiveness of the hosted brand. By Memorial Day 2022, Macy’s Backstage boasted 300 locations.

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Shopping Location Jewelry Customer Experience 289

Retail TouchPoints

DECEMBER 14, 2022

Lids has adapted its LidsHatDrop.com online concept of selling limited-edition goods into a brick-and-mortar store, returning to the 29-year-old company’s roots in brick-and-mortar retail. Additionally, products known as “Queens Store Exclusives” will only be available at the Jamaica Avenue Lids Hat Drop location. Photo by Adam Mihal.

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Location Consumer Accessories Apparel 233

Retail TouchPoints

NOVEMBER 30, 2022

LaFleur campaign imagery, artwork and messaging from clients that can draw in potential customers as they pass on the street; Interior design that relies on rich colors and natural textures that allow products to shine ; A high-touch retail environment that encourages guests to experience the brand; and.

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Boutique Promotions Shipping Location 251

Retail TouchPoints

MARCH 7, 2024

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. RTP: How would that apply in a retail setting?

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Retail TouchPoints

NOVEMBER 20, 2023

Once they purchase True Classic, more often than not, the customer returns with a repeat purchase and also buys into other categories. We need to service those customers where they are, so moving into brick-and-mortar makes a lot of sense. It’s a digital-first feel but we give it enough comfort by adding those vintage touches.

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Apparel Marketing Returns Advertising 179

VMS

DECEMBER 1, 2022

These innovations were the sparks that led to the inception of the visual merchandising and store design industries. And while these megastores were in their seminal stages, nobody quite knew what to do with them and the unending mountain of merchandise sitting under their roofs. As such, visual merchandising was born.

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Merchant Services Visual Merchandising Advertising Fashion 104

Retail TouchPoints

FEBRUARY 22, 2023

But there are other factors at play: the dramatic shift to ecommerce, stale in-store inventory and a continued hesitancy to return to physical retail due to the pandemic indicates that the time for innovation in the mall is now. Gonzalez: I think that malls have been savvy in their partnerships with companies like Happy Returns.

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Consumer Department Stores Shopping Clienteling 287

Retail TouchPoints

AUGUST 28, 2023

While inflation has been slowing, with the latest Consumer Price Index revealing a 4% uptick in the overall index , the lowest increase in over two years, some impulse behavior could return — although it’s not likely that consumers will just automatically start buying at the levels they were before the price hikes.

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Checkout Consumer Advertising Shopping 181

V Count

FEBRUARY 26, 2024

Here are some proven techniques and strategies that can help you improve your retail store’s conversion rate and return on investment. This means you must return to the drawing board and understand why you failed to convert this visitor into a customer. This happens way more often than you think.

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Visual Merchandising Target Market Management Promotions 52

V Count

FEBRUARY 26, 2024

Here are some proven techniques and strategies that can help you improve your retail store’s conversion rate and return on investment. This means you must return to the drawing board and understand why you failed to convert this visitor into a customer. This happens way more often than you think.

Visual Merchandising 52

Visual Merchandising Target Market Management Promotions 52

VMS

DECEMBER 1, 2022

IRDC was also co-located with the Shop! Fake it Till You Make It,” led by Chuck Palmer, Retail Strategist, and Stephanie Bair-Garant, Director of Visual Merchandising, ZenGenius Inc., Following the workshops, two sessions focused on the importance of customer experience, sustainability and practicing what you preach.

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Visual Merchandising Sporting Goods Advertising Fashion 81

VMS

MAY 11, 2021

The feel and smell of the paper was all part of this experience. Returning to the store to give my own review of a selected book was also a treasured part of the experience. The process of making returns is also not ideal. These retailers must also put effort, time and money back into their brick-and-mortar locations.

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Visual Merchandising Customer Experience Returns Shopping 94

Retail Next

APRIL 1, 2021

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. .

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Visual Merchandising Home Furnishings Shipping Fulfillment 40

Retail TouchPoints

JUNE 21, 2022

Amazon Style plans to open a second brick-and-mortar location later in 2022 at the Easton Town Center in Columbus, Ohio. Customers who have purchased items online prior to their store visits can pick up their purchases at the Amazon Style pickup lounge and try them on before leaving. Enhancing Physical Retail with Digital Tools.

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Payment Services Checkout Fashion Jewelry 186

Retail Adventures

AUGUST 8, 2023

Try our “How Did It Feel” exercise : Assign various associates the task of visiting the competition, posing as typical customers, going through all of the steps outlined in this article. When the associates return, have them to document their visits, breaking down everything they experienced in each area of the store. Are they unique?

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Shopping Merchant Services Visual Merchandising Markdowns 52

Retail Adventures

JANUARY 27, 2022

We also know that you never have enough time to do everything you want to do to you sales floor, and that your customers require constant change to keep them coming back for more. 5 Senses: Each of the five senses play a role in the customer experience and enhances your chosen monthly theme.

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Visual Merchandising Cross Merchandising Planning Promotions 52

Inside Retail

JANUARY 11, 2022

IR: What are your expectations around when the supply chain will return to normal? Australia as you know is a very large country, so deliveries are a big factor, and as pureplays become more competitive, you have the challenge of cancellations and returns. Otherwise, there’s a better return for us to invest in digital.

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Apparel Returns Accounting Management 130