Wiser

MAY 14, 2020

The ultimate role of the visual merchandiser, then, is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Most brands and retailers have some degree of visual merchandising already.

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Wiser

SEPTEMBER 12, 2022

Once this has been determined, the ultimate role of the visual merchandiser is to design spaces that combine the unique selling points of the individual products and the overall brand aesthetic in a way that communicates the value of each item and the brand as a whole. Find Opportunities to Cross-Merchandise.

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Visual Merchandising Point of Sale Cross Merchandising Apparel 148

CJ Retail Solutions

APRIL 24, 2025

Retailers often analyze customer behavior to determine which products should be featured prominently in their displays. Another technique involves cross-merchandising, where complementary products are placed together to encourage additional purchases.

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CJ Retail Solutions

AUGUST 11, 2024

Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. Another benefit of cross-merchandising is its ability to introduce customers to new products or product categories.

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