Analysis: The many faces of social commerce in China
Inside Retail
JULY 26, 2021
The KAWS x Uniqlo collection when released usually sells out on the same day with product showing up on Taobao hours later selling sometimes 100x its retail price earlier that morning. The perimeters between CRM and social community have blurred, and sales of products are now being directed by an army of KOCs (key opinion consumers).
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