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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 232
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Product Searches Reflect Indoor-Outdoor Split: Headphones, Stationary Bikes and Lipstick Pique Shoppers’ Interest

Retail TouchPoints

The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. It’s indicative of what we’re seeing culturally right now,” said Wasserman. Take for example shoppable video.

Outdoor 278
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Kathmandu parent KMD Brands sees sales, net profit increase

Inside Retail

Outdoor apparel retailer KMD Brands has witnessed an increase in sales and net profit in FY23 on the back of improved performance across all its businesses – with the Rip Curl and Oboz brands achieving record sales. “Customers returned to shopping in stores, with retail store sales increasing 17.5 Sales grew 12.6 per cent to $1.01

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Kathmandu powers record first half for KMD Brands

Inside Retail

Outdoor apparel retailer KMD Brands has reported a “record” first half driven by strong sales recovery across all three of its brands. per cent of direct-to-consumer (DTC) sales. per cent supported by sales recovery across its Australasian markets and in Hawaii. For the six months to January 31, sales grew 34.5 per cent to $47.5

Outdoor 246
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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We had to find what’s special about Kathmandu and what’s unique about us in the market. IR: I love how the marketing campaigns are really bright and fun.

Outdoor 130
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. The spring and early summer was an optimistic time for many consumers who finally emerged from lockdowns looking to refresh their wardrobes and find items suited for smaller local outings during the warmer months.

Consumer 312