Remove Consumer Remove Customer Experience Remove Point of Sale Remove Promotions
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. And consumers can feel it.

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How digital payments can help businesses lead in customer experience

Inside Retail

As Australians adopt the latest digital payment methods, the future of frictionless, automated transactions will offer a completely new customer experience. Consumers, too, preferred to use contactless payments or to shop online. So, it’s not surprising that 31 per cent of Australian respondents said they never use cash.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal.

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Westfield Mall Owner Partners with Afterpay to Promote BNPL Option for Retail Tenants’ Shoppers

Retail TouchPoints

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., Leasing at URW in a statement. “We

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

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How customer facing displays create a positive customer experience

I Vend

Customer experience in retail is at the heart of what keeps customers coming back.Forbes reports on a study in which 90% of consumers said they are more likely to return to a retail store if they have had a positive experience. Retailers need engaging customer experiences to win back this jaded audience.