Wiser
OCTOBER 26, 2021
consumers spend an average of $276 per month on impulse buys. You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.” Omnichannel Strategies.
Wiser
DECEMBER 8, 2020
Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. That means rearranging the category to promote the new product.
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Independent Retailer
DECEMBER 6, 2022
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Slatwall Merchandisers. Slatwall Sign Holders.
Wiser
OCTOBER 2, 2020
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
Rangeme
OCTOBER 23, 2023
However, buyers – just like any other consumer – can distinguish when a product is truly suitable for the holiday season from when it is not. Instead, talk about how it increases the basket average of the store when cross-merchandised next to the cocktail snacks. What else works during this busy season?
Wiser
JUNE 30, 2020
In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand. Beyond the merchandising itself, assortment planning also refers to optimizing a store’s visual merchandising, layout, and the placement of the products. What is Assortment Planning?
Wiser
MAY 14, 2020
Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Even the kind of music you play in your stores says something about the merchandise and the brand.
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