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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .

Marketing 248
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

Over a longer-term period, the Fetch Price Index Inflation Report: Record Breaking Grocery Prices Changing How Consumers Shop , which examined 375,000 shoppers’ habits over 195 million in-store and ecommerce purchases over 24 months , showed that consumers were purchasing fewer items, with a year-over-year decline in units per trip of 10.2%.

Consumer 252
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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. The same holds true when it comes to shopping for large plants like shrubs and trees — a lot of the initial research and discovery already is happening online, but the transactions still largely take place in-person.

Returns 263
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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . Whether in-store or online, Wiser has you covered from pricing to assortment to promotions.?

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. BORIS (Buy Online Return In-Store): Concentrates on reverse logistics. Payment, return, and exchange policies.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. – Promotions, event and markdowns.

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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. – Promotions, event and markdowns.